Monday, July 28, 2008

Marketing Genius

Recent events in the presidential campaign have led me to conclude that the Obama campaign may be the best-organized and well-conceived marketing campaign ever. The armies of adoring media types who represent the vanguard of Obama's army have created an amazing image-making machine that is now telling the world that the great and mighty BH Obama is already a shoo-in for January's inauguration.

By comparison, McCain's marketing seems inept. If you were visiting the US from another country where you didn't know or care anything about American politics, a few minutes watching TV news would convince you that OB was already the country's president. And McCain's some old coot who snipes at the Great and Powerful OB now and then.

Interestingly, the marketing campaign has been very careful and successful at avoiding specifics. Keeping it at the level of "Hope" and "Change" without getting into any specific message about whose "Hope", or what "Change" seems to be working marvelously.

Not to belabor the obvious, but it's become painfully obvious that the marketing wizards behind the campaign includes all the major Television and Newspaper "news" outlets. It seems they're all donating their own free services to the marketing juggernaut so determined to place the Great and Powerful OB on the throne.

The election has become not between the Great and Powerful OB and John McCain, but a simple referendum, yes or no, whether the American people (plus the illegal immigrants and dead people the Democrats can find to vote) want the Wizard of OB as president.

The marketing campaign says the "Yes" votes are leading.

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