Friday, January 04, 2008

And the Winner is ... Oprah?

As I watched the results from the Iowa caucuses last night, I just found it interesting that Obama broke away from the 3-way pack to win over Edwards and Hillary. I figured he must have had a good campaign in Iowa to get so many to support him over the other two Democrats.

After all, Edwards has virtually lived in Iowa the last four years, and it seems in that time he must have met virtually every Democrat in the state. And Hillary's formidable machine with its inexhaustible millions from MoveOn and China would seem to have made her inevitable.

But then I heard something that explained it all. Who came out to the caucuses in Iowa in record numbers? Middle-aged women. As I understand the story behind the Iowa caucus story, the Democrat caucus sites were jammed with unprecedented numbers, almost all of them 50-60 year old women.

What could possibly have motivated so many middle-aged women to turn out in such record-breaking numbers to support Barack Obama for President?

Oprah, of course!

Middle-aged women watch Oprah. They love Oprah. They watch her TV show. They subscribe to her magazine. Those who read buy the books she recommends.

So, when Oprah tells them to get out and vote for Obama, what do these women do? See Iowa.

Think Rush Limbaugh is the most influential Republican? Nah, he doesn't even like Huckabee, who won big in Iowa. He can't hold a candle to Oprah.

Could it be, that our next president will be chosen by a TV talk show host?

Interesting. And a bit frightening.

No comments: